Personal advertising is something that all real estate agents do since day one. People do seek out successful real estate agents and investors, but if you don’t have much of a reputation then you will need to actively promote yourself.
When I first started my real estate career, I was a nobody and so I had to promote myself, my services and my website aggressively. I can’t say that it was easy but I got the job done, and I can help you do the same for your own real estate career.
What’s Personal Advertising?
The obvious answer is to find buyers, sellers as well as potential contacts however, this isn’t the only answer. Personal advertising is also necessary for branding purposes.
When you promote yourself and your business not only are you reaching out to people, you are also creating an image for yourself.
This is true for all businesses of course, but it’s even truer for real estate professionals. How you are perceived can sometimes be more important than what you can do or offer, which is why I always maintain an aggressive policy with regards to advertising and marketing.
Tips for Personal Advertising
Personal advertising isn’t that special. It just requires a little work and investment. For starters, you will need to do the following things:
– Prepare a series of calling cards
– Buy up ads, particularly during peak seasons
– Reach out to communities
– Promote your online presence
– Set up a website
These are just the basic steps, however. If you’re operating in a highly competitive place, like Miami, then you will need to build up your brand, so that people will associate you with a particular way of doing business.
Perhaps the best example for this is Donald Trump himself. Regardless of how you feel about the man, he has developed a great brand centered around himself and his personality
You will need to do the same. This doesn’t mean that you will need to be flamboyant and over the top, but you will need to stand out, and offer something unique that will allow you to stick out in other people’s minds.
Some real estate agents rely on their personalities, while others use controversies and events to their advantage. Some even use logos and catchphrases to build up their brand image. You will need to come up with something similar if you want to build up your own personal brand.